Join Mark Donkin director of SuccessFlow and Adam Dore senior functional consultant of SuccessFlow on the webinar focusing on the alignment between marketing and sales and how this is implemented into your CRM system.

We discuss the elements needed to set up and run a marketing campaign, making sure your marketing is returning the best possible ROI, by allowing full visibility across the campaign. The webinar provides an introduction to

• Keeping your database (CRM) up to date with the latest information gathered from marketing
• Best practice around content creation, segmentation and nurture
• How marketing automation platforms can be used in conjunction with CRM
• Aligning your marketing activity with sales and making sure sales people have ammunition at their fingertips within CRM

check out our blog.

Creating a realistic, achievable and deliverable digital strategy

By | Digital Marketing, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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GDPR: Embrace the change

By | Digital Marketing, GDPR, Strategy

Those four letters that, well, frankly everyone has heard enough of, but those nodding off at the back of the class bear with me here. As I’ve just eluded to, there has been plenty of ‘What is GDPR?’ and ‘Stop! Panic! GDPR is bad’, not to mention the Game of Thrones analogy of ‘GDPR is coming’. They key here though is that not a single one of those thinks about what this means and how we can see GDPR as a positive.

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Digital is here to stay—and now’s the time to embrace it.

By | Digital Marketing, Strategy

A digital roadmap is like having GPS for your digital strategy – only without the annoying voice. It is both a strategic document and a canvas that can help companies visualise the future. The digital roadmap provides an overview of a company’s vision, objectives and strategy, and forms the ‘schedule of work’ that supports the creation of customer experiences. It also acts as a checkpoint for stakeholders, allowing them to check the status of your current proposed digital strategy.

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The secret to quality customer acquisition and customer engagement

By | Digital Marketing, Strategy

Throwing money at lead generation at the top of the funnel without a plan to keep prospects engaged means that you will constantly be in a cycle of needing to acquire new business. Many businesses spend money on advertising and marketing budget such as SEO, PPC, website and social but they have no plan as to what happens from here. If that’s you, carry on reading.

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Scale up your marketing and business with Marketo

By | Digital Marketing, Strategy

If you’re in the business bracket that’s classed as “growing”, as most businesses are, you’re going to need marketing and sales platforms that scale and grow with you. As marketing consultants, we see migrations happen from ESP’s to marketing automation platforms, all the time. Businesses of course move for many reasons, but a real common thread is that businesses grow beyond the capabilities of the platform they’ve invested in.

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Welcome to the SuccessFlow team!

By | Digital Marketing, Strategy

As a digital consultancy, we are always growing, but four people in one week is definitely something to celebrate. If you’re interested in a digital marketing role in the B2B sector, get in touch today using our hello@successflow.co.uk email. For now, please allow me to introduce the most recent additions to our team.

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see how we can transform your digital.

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