As with every tech sub-industry the number of marketing automation vendors is growing rapidly; or is it? The number of technologies that claim they are a marketing automation platform is definite, but the key question is, are they really marketing automation platforms? The honest truth in many cases is no.
You know, of course, that the answer’s 42. The answer, that is, to the Ultimate Question of Life, the Universe and Everything. But how far is that really going to get you if your digital marketing strategy is distinctly earthbound? The thing is, it doesn’t have to be. If you adopt the RACE Planning framework, you could find yourself powering through the stratosphere and heading out into the galaxy. Or at the very least, engaging with your audiences across every stage of the customer lifecycle.