Sales and marketing should be seen as two sides of the same coin. Marketing strategies generate and nurture leads, which are then qualified and handed over to the sales team at the right time. What happens after that is crucial, which is why your sales team needs the tools and insights to enable them to successfully engage with a prospect or customer. This is what we mean by ‘sales enablement’.
An integral component of sales enablement is choosing the right technology. SuccessFlow continue to research the sales enablement technology stack to find sales solutions which fully integrate and deliver best in class, with the ultimate aim of improving productivity and conversion.